An Empirical Research on the Relationship between Entrepreneurship Tendency and Usage of Social Media of University Students

Entrepreneurship tendencies of university students are nearly ubiquitous, while there has been little analysis of the effects of social media using on entrepreneurship tendencies in the literature. The aim of this study is to examine the relationship between thehabit of social media usingand entrepreneurship tendencies of university students. The research problem involves two variables. The first one is social media which are an important determinant of social and business life. The second one is the tendency of candidates who wish to become entrepreneurs. The sample group consisted of students, who take lesson of entrepreneurship, from Mersin and Ahi Evran Universities and took place during the academic year of 2014-2015. The data was collected through an online questionnaire that is reformed by authors with reference to Chye-Koh (1996), Quan-Haase and Young (2010), as 60 items, and then 567 students take part in the sample with convenience sampling method. There are two suitable methods that could have been used for this research; the correlation and regression analyses. The data gathered has been analyzed using statistical packaged software and the results will be introduced with suggestions and comments. The validity and reliability of the data collection tool has been confirmed after analyzing the collected data with statistical methods (p<0,05 and p<0,01). The results are interpreted within the framework of the research problem. As a result of the conducted analysis, statistical significant relationships were found between the two variables (r:0,474; p<0,01). Finally, the regression analysis results are seen important for researchers, professionals, and those interested in these fields