Liquidity Risk Affect The Internal And External Factors

Aim towards this study is to analyzed does liquidity risk effect the internal and external factor in Estee Lauder Company. The internal factor consists a liquidity risk, credit risk, market risk and operational risk. While, the external factor consists a Gross Domestic Product (GDP), inflation, interest rate, exchange rate, standard deviation and index score. The data obtained from annual report Estee Lauder Company for five years starting from 2012 until 2016. The both factors used to see the overall performance in five year and macroeconomic factor also required to know that influence the company performance. Data was analyzed by utilizing descriptive statistic, correlation, coefficient, ANOVA, and model of summary. The data calculated is on average. This study suggests the company need to apply efficiency 5 principle of corporate governance, which is transparency, accountability, fairness, sustainability and independence