abstract: The project explores how the school of Digital Culture at Arizona State University can create an online marketing video through an attempt in making such a video and a deep research into online video marketing. The first half of the project encompasses an attempt in making a video only using footage captured within Digital Culture from the four years. Using techniques widely used in the media industry, the footage is put together to market the school of Digital Culture. The second half of the project researches how such a video can be created by investigating how an online video stands out with the tools of viral content, rich information, emotional arousal and video construction. Then applies the research to the online marketing ...
The development of social media platforms like YouTube gave marketers a possibility to share adverti...
Life in this digital era is greatly influenced by technological advances. The sheer volume of techno...
Online educational videos disseminated content for a university pre-service teacher internship progr...
From the creation of film to the streaming of digital media, moving pictures have always been a prem...
The debate on how best to market higher education in the United States may never be resolved between...
In the Producing for Digital Media capstone course our team of strategic communications and producti...
This article aims to examine video scribing as a new marketing tool that can effectively influence a...
The internet has presented corporate communications with big challenges but also great opportunities...
The popularity of live video usage has increased recently. This type of content enables community fo...
Culture undoubtedly influences digital marketing strategies, and it is important for companies to an...
As the Internet and online media have become reachable for the vast majority of the developing and d...
Video is among the most widely consumed types of content on the internet according to Cisco. The eme...
This thesis looks at online video leadership and leading an organizational culture through online vi...
In the social sciences, particularly in marketing, professors are present with constant challenges, ...
Research indicates that student use of digital video has increased dramatically in recent years, bot...
The development of social media platforms like YouTube gave marketers a possibility to share adverti...
Life in this digital era is greatly influenced by technological advances. The sheer volume of techno...
Online educational videos disseminated content for a university pre-service teacher internship progr...
From the creation of film to the streaming of digital media, moving pictures have always been a prem...
The debate on how best to market higher education in the United States may never be resolved between...
In the Producing for Digital Media capstone course our team of strategic communications and producti...
This article aims to examine video scribing as a new marketing tool that can effectively influence a...
The internet has presented corporate communications with big challenges but also great opportunities...
The popularity of live video usage has increased recently. This type of content enables community fo...
Culture undoubtedly influences digital marketing strategies, and it is important for companies to an...
As the Internet and online media have become reachable for the vast majority of the developing and d...
Video is among the most widely consumed types of content on the internet according to Cisco. The eme...
This thesis looks at online video leadership and leading an organizational culture through online vi...
In the social sciences, particularly in marketing, professors are present with constant challenges, ...
Research indicates that student use of digital video has increased dramatically in recent years, bot...
The development of social media platforms like YouTube gave marketers a possibility to share adverti...
Life in this digital era is greatly influenced by technological advances. The sheer volume of techno...
Online educational videos disseminated content for a university pre-service teacher internship progr...