Pharmaceutical products market is one of the most saturated consumers’ markets. Characteristic features of it are: high competition, fierce struggle for the customer, specific technologies of promotion. In conditions of globalization and increase in competition both in world pharmaceutical market and in the market of medicines and goods of medical purpose in Russia modern marketing techniques of promotion of the products to the end consumers are the key tools for strengthening market positions – both of producers of pharmaceutical goods and their suppliers, distributors, big whole-sale companies. Among main tools of promotion are: advertising, public relations, stimulation of sales on the market of medicines, personal sales, computer techno...
This paper presents a brief overview of marketing practices in the Pharmaceutical Industry, with spe...
Thesis titled Commercial communications in czech pharmaceutical industry is about how to use marketi...
This thesis is about marketing activities aimed at medical organizations from site of pharmaceutical...
The articles addresses key notions and elements of marketing of pharmaceutical companies. Key stages...
醫藥品行銷模式之探討The purpose of pharmaceutical marketing is to let the proper medical products to be used o...
This work is focused on marketing communication in the pharmaceutical industry. The theoretical part...
The thesis deals with the topic of pharmaceutical marketing. Pharmaceutical marketing uses many usua...
General trends in the Russian advertising market are observed in the pharmaceutical segment as well ...
In modern conditions, the methods of bringing drugs to the pharmaceutical market has significant dif...
This thesis deal with problems of marketing communication in pharmaceutical industry.The thesis is s...
The authors in the article touches the role of political and legal factors and its impact on the adv...
Purpose. Pharmaceutical industry is transnational and globally important. Many pharmaceutical compan...
The purpose of the article is to review modern marketing strategies and technologies, to determine t...
In the article the innovative development of the Russian Federation pharmaceutical industry is consi...
Nowadays, if the company wants to sell its products, it is very important to have a good marketing a...
This paper presents a brief overview of marketing practices in the Pharmaceutical Industry, with spe...
Thesis titled Commercial communications in czech pharmaceutical industry is about how to use marketi...
This thesis is about marketing activities aimed at medical organizations from site of pharmaceutical...
The articles addresses key notions and elements of marketing of pharmaceutical companies. Key stages...
醫藥品行銷模式之探討The purpose of pharmaceutical marketing is to let the proper medical products to be used o...
This work is focused on marketing communication in the pharmaceutical industry. The theoretical part...
The thesis deals with the topic of pharmaceutical marketing. Pharmaceutical marketing uses many usua...
General trends in the Russian advertising market are observed in the pharmaceutical segment as well ...
In modern conditions, the methods of bringing drugs to the pharmaceutical market has significant dif...
This thesis deal with problems of marketing communication in pharmaceutical industry.The thesis is s...
The authors in the article touches the role of political and legal factors and its impact on the adv...
Purpose. Pharmaceutical industry is transnational and globally important. Many pharmaceutical compan...
The purpose of the article is to review modern marketing strategies and technologies, to determine t...
In the article the innovative development of the Russian Federation pharmaceutical industry is consi...
Nowadays, if the company wants to sell its products, it is very important to have a good marketing a...
This paper presents a brief overview of marketing practices in the Pharmaceutical Industry, with spe...
Thesis titled Commercial communications in czech pharmaceutical industry is about how to use marketi...
This thesis is about marketing activities aimed at medical organizations from site of pharmaceutical...