Plant Based Diets : The Influence of Popularity, Nutritional and Price Perceptions on Choice of Milk Beverages

The objective of this study is to help our client better understand UBC students’ preference and perception on milk beverages and suggest ways to encourage undergraduates to consider trying other plant-based milk beverages. We conducted an online questionnaire to investigated UBC students’ current preference on milk beverage and whether they will be open to trying other milk alternatives after either a popularity, nutritional or price intervention. We hypothesize that by providing information on popularity, nutritional and price of milk beverages as in intervention, people will be more opened to trying other milk products. However, after a chi-square data analysis from the data, we concluded that our interventions were not effective in influencing participants’ choice of milk beverages. Disclaimer: “UBC SEEDS provides students with the opportunity to share the findings of their studies, as well as their opinions, conclusions and recommendations with the UBC community. The reader should bear in mind that this is a student project/report and is not an official document of UBC. Furthermore readers should bear in mind that these reports may not reflect the current status of activities at UBC. We urge you to contact the research persons mentioned in a report or the SEEDS Coordinator about the current status of the subject matter of a project/report.”Arts, Faculty ofPsychiatry, Department ofUnreviewedUndergraduat