The UBC Food System Project (UBCFSP) : scenario 5

Scenario 5, a component of the UBC Food System Project (UBCFSP), aims to promote education, raise awareness and increase composting participation within the UBC community. Using research and material developed by our colleagues in previous years, as well as inputs from primary source student surveys and interviews with UBCFSP partners, we found current levels of campus composting participation to be low. Also, the effectiveness of current marketing and educational tools were poor. Following analysis of the data collected, we derived several recommendations for the various stakeholders within the food system; prepared updated marketing materials with attention to the theories of social marketing in order to increase composting awareness on campus; outlined a budget for the proposed campus-wide marketing campaign, which will coincide with the introduction of additional compost bins on campus; and discussed the linkages between the UBC food system and that of the global community. Disclaimer: “UBC SEEDS provides students with the opportunity to share the findings of their studies, as well as their opinions, conclusions and recommendations with the UBC community. The reader should bear in mind that this is a student project/report and is not an official document of UBC. Furthermore readers should bear in mind that these reports may not reflect the current status of activities at UBC. We urge you to contact the research persons mentioned in a report or the SEEDS Coordinator about the current status of the subject matter of a project/report.”Land and Food Systems, Faculty ofUnreviewedUndergraduat