Critical clickbait: artist interventions in commercial visual culture

In my research I explore the relation between people and objects, and the impact that images have as producers and disseminators of social values. I examine commodity packaging and adverts to determine the ideologies they support and to understand how they shape the identity of the consumer. To intervene in this process, I produce site-specific art works for commercial advertising spaces on billboards and social networking sites. This article will present a selection of artworks that aim to visualize the how consumer culture informs and influences identities and gendered behaviours