Media content in a multi-platform context, 2013-2015

Dataset resulting from media content analysis on how the adoption of a multi-platform outlook is affecting the diversity of content output in the UK. A comparison was made how the composition of media output has changed over time during the period 2013-2015, and how strategies have moved towards multi-platform delivery. Data for content analysis was collected from eleven case study media organisations across the newspaper and magazine publishing and broadcasting sectors. Media platforms include print, online and mobile. Data were gathered from publicly available online websites, broadcasting schedules, newspaper and magazine printed and digital editions. Coding and analysis was carried out of a sample of content outputs for selected case studies in the broadcasting, newspaper and magazine sectors in spring 2013, 2014 and 2015. The resulting dataset provides a basis for preliminary comparative analysis, across organisations, sectors of the media and time, of how the composition of media content outputs has changed while suppliers of media have migrated towards multi-platform delivery