Design for Social Behaviour Change

Design for behaviour change is by now applied in several areas, such as environmental sustainability, health, safety and crime prevention. Although there is an increasing recognition of the social potential of design, the impact of design on social behaviour change has remained largely ignored and under-researched. This paper reviews the emerging interest in social behaviour change in relation to current approaches of design for behaviour change. It explores what we mean by design for social behaviour change, and analyses the different levels of its application as output, process and intent. The analysis will be underpinned by selected case studies to demonstrate its role and benefits for society