Pengaruh Kualitas Pelayanan terhadap Kepuasan Pelanggan pada Bengkel Syakira

This study about the effect of Service Quality on Customer Satisfaction at Syakira Workshop. Study conducted at Syakira Workshop. Samples taken in the study were 150 respondents. The analysis technique used is convenience sampling. Data collection using a questionnaire using a Likert scale 1-5 as an answer from the respondent. The analytical method used is multiple linear regression analysis, validity and reliability tests. Based on the results of the analysis found, it can be explained that the quality of service which includes tangibles, reliability, responsiveness, assurance, empathy has a positive and significant impact on customer satisfaction. And service quality models that include tangibles, reliability, responsiveness, assurance, Emphaty is able to explain customer satisfaction by 25%