Peningkatan Loyalitas Pelanggan Melalui Penerapan Harga, Switching Cost, Trust in Brand dan Kepuasan Pelanggan

This research aim to analyses influence of price, switching cost, trust in brand and customer satisfaction to the customer loyalty at spare part workshop and car AC Rifma Jaya. Population and sample of which is used in this research is customer spare part workshop and car AC Rifma Jaya counted to 100 respondents by using technique of non-probability sampling with approach of accidental sampling. The research method used multiple linear regression analyses by using SPSS software.Result of research partially and simultane indicates that price, switching cost, trust in brand and customer satifaction have an effect on significant to the customer loyalty. Result of the examination coefficient of determinacy (R2) indicating they are, price, switching cost, trust in brand and customer satisfaction variability of the customer loyalty