Pengaruh Kepuasan Dan Kepercayaan Pelanggan Terhadap Keputusan Berbelanja Secara Online Melalui Media Sosial Instagram (Studi Kasus pada Mahasiswa Pengguna Aktif Media Sosial Instagram)

The purpose of this research is to find out the influence of customer satisfaction and trust variables on online shopping decisions through social media Instagram. The results of this study are expected to be used as a material consideration in evaluating the level of service the trader to the customer, regarding whether the trader can meet customer demand. This research is a quantitative research that is causal which makes it possible to find out the relationship that affects between two or more variables by using two tests. hypothesis and multiple linear analysis. The population in this study were students who were active in social media Instagram, while the research sample was 72 respondents with a purposive sampling method as a sampling method. Based on the results of the study that satisfaction has a significant effect on shopping decisions with a value of 3.568 ≥ t table 1.679. While trust significantly influence shopping decisions with a value of 3,874 ≥ t table 1,679. The results showed that customer satisfaction and trust stimulant or jointly influenced online shopping decisions through social media Instagram