Pengaruh Fasilitas dan Kualitas Pelayanan terhadap Kepuasan Konsumen pada Bengkel Resmi Honda AHASS UMS Motor

This research aims to analyse the influence of facilities and quality of service towards consumer satisfaction in the official workshop of Honda AHASS UMS Motor. The type of data in this study is primary data that has been disseminated to consumers of AHASS UMS Motor as much as 150 respondents determined using the accedential sampling method by conducting a sample withdrawal based on the research purpose and predefined criteria. The analysis tools used in the study include validity tests, reliability tests, classical assumption tests, multiple linear regression analyses, T-tests, and F-tests. Analysis results show that the facility has a positive and significant effect on the satisfaction of Consumers, and the quality of service has a positive and significant impact on consumer satisfaction