Company Performance of Kotra Pharma (M) Sdn Bhd under The Internal and External Factors

This study is to identify the relationship between the internal and external factors toward the firm performance of the company. The company has been chosen is Kotra Pharma (M) Sdn Bhd. Besides that, there are many independent variables has been used to identify the relationship between independent and dependent variable toward the firm performance of the company. There are many method adopted to identify the relationship such as SPSS, Sampling Method, Structural Equation Modelling and Ordinary Least Squares (OLS) Method. There are 6 independent variables has been concluded as significant related and influenced to the firm performance