Company’s Performance and Its Determinants: A Study on Dutch Lady Milk Industries Berhad

Nowadays, the business environment has undergone some changes, bringing more and more complexity and occurrence of unpredictable events. In today's ever-changing global economy, companies face enormous competitive pressures that require them to become better, faster and cheaper. They need to cope with the increasingly serious challenges of the environment and need to improve their adaptability. Today, continuous performance is the goal of any company. This is because only through performance, companies can experience development and progress. Therefore, this study is to know the influences of internal variables and external variables toward company’s performance for effective and efficient results