The concept of the public sphere has become a commonly used paradigm for understanding the impact of contemporary Information and Communications Technologies (ICTs) on the political spaces of the Arab world. This article aims to explore the multiple understandings of this evolving public sphere and their shortcomings. A survey of recent research on the Arab region demonstrates inconsistencies which have arisen from an abstraction of the concept from its theoretical roots. By returning to the discourse surrounding Habermas' original ideas, including the debates which have articulated concerns arising from the possibilities of multiple and non-virtuous publics, the (re)mediating effects of contemporary ICTs, the possibilities for the social c...