Internet of Things devices appropriation process : the Dynamic Interactions Value Appropriation (DIVA) framework

HCERES Rang B, FNEGE Rang 3International audienceThis research aims at exploring the IoT devices appropriation process from a consumer's perspective. Using qualitative interviews with smart watch consumers, it identifies four different stages of the appropriation process: symbolic appropriation, exploration, use construction and stabilization. Through the DIVA framework, the results show that the appropriation process is a dynamic phenomenon relying on both specific interactions and value type, linked to the IoT device's characteristics. This research gives a better understanding of the IoT device consumers' appropriation process, enabling companies to identify variables for actions to improve it