THE BASICS OF RATIONALITY AND THE CULTURE OF ECONOMIC BEHAVIOUR

Economy nowadays demonstrates that human society must eliminateany waste of time, space, intelligence. Only where this is not followed as stated, the crisis ismore obvious. No matter how many disputes it created, we must agree that this economic crisishas alerted the whole world in all its dimensions. The more social rationality was discussed,which led to discussions about economic rationality, the more the depth of this crisis wasproved. In fact, this crisis marks out that human society must change, in both its qualitative andits quantitative aspects. The understanding of the crisis we’re experiencing, including theeconomic crisis, implies a concept re-evaluation of the language aspects by which we mark thephenomena of social life