POTENTIAL OF WINE TOURISM IN ROMANIA. CASE STUDY: DEALU MARE VINEYARD

Wine sector can contribute to the rediscovery of Romania as a possible tourist destination, and the multiplication of interest in this area can offer a wide range of experiences (through rural tourism, wine tourism), active holidays and even business opportunities. The development of tourist destinations is closely linked to their natural environment, cultural distinctiveness, social interaction, security and wellbeing of local populations. These characteristics make wine tourism the driving force for the conservation and development of the tourist destinations in the Dealu Mare vineyard, the largest vineyard in the most important wine-growing area of the country. Romania has a remarkable wine heritage, both on a European and global economic confirmed statistics every year. Wine tourism is on an incipient phase in Romania, compared to other countries with significant wine heritage, but is likely sufficiently sustained development, especially wine-growing potential value resulting from the studies undertaken to implementation of European Union wine reform. Dealu Mare is a vineyard where wine tourism could potentially increase the flow of tourists as well as improve their quality