The article focuses on the complicated relations between Russian writer and newspaper editor Faddey Bulgarin (1789–1859) and Baltic Germans, and on the self-positioning tactics he used in the town of Tartu, as expressed in his travel stories, articles and political messages. These texts were written for different reasons and for different readers, but despite their pragmatic characteristics, they give an adequate impression of the dynamics of the author’s ideas in differentiating between his self and the other. The theoretical basis of the article is laid on the imagological opposition between one’s own and the other (auto-image and hetero-image). Among the essential factors distinguishing the two are time and its flow. According to Bulgari...