APPROACHING COMPETITIVENESS AT THE LEVEL OF MULTINATIONAL COMPANIES

The competitiveness of multinational corporations is a particularly complex concept due to the fact that at present this type of company represents economic entities which continue to develop in the context of the process of internationalization and the transition to the use of global strategies. Competitiveness is a competition between corporations for new positions on the markets. With regard to the competitiveness of multinational corporations, the most accurate description was given by Gilbert Abraham Frois who believed these businesses must think globally, but act locally. In the competitive global market, emphasis is laid on plus – the value given by the competitiveness of the human element, taking into account the fact that the human resource doesn’t run out, and its value doesn’t decrease over time, but on the contrary, its value increases on condition that it is rigorously managed and developed