Add to ORKGThe aim of the present paper is to emphasize the role and importance of social media as a powerful wine promotion instrument. The necessity of approaching this issue is justified by the fact that we live in a Google-centric world and that companies’ marketing strategy as well as their content must constantly adapt to the online searching and information gathering behaviour. To this purpose, our research efforts concentrated on examining the top ten wine producers in Romania, pointing out that corporate rigor supports effective web-sites and social media accounts for wine producers. Form the marketing management perspective, the development of a model to assess the web-site and social media account is highly required as it is useful for wine...
In the context of the Finnish wine market, the country-specific legislation on alcoholic products ma...
The social-media marketing tools, such as social networks, wine club and societal marketing strategi...
With the rapid adoption of social media by consumers, it is increasingly important for retailers to ...
Social media have not only changed the way in which organisations and their brands interact with cus...
The wine industry recognizes the increasingly relevant role of digital marketing as a valuable and a...
The wine industry recognizes the increasingly relevant role of digital marketing as a valuable and a...
Purpose – The purpose of this paper is to identify and discuss the web-marketing behavioral models a...
Purpose – The purpose of this paper is to address the visibility of luxury wine brands, in particula...
In the digital world, whether it is a novel product or a decade old wine, most products and brands h...
Over the last few years, many companies have integrated social media, and social networking sites in...
This study examines winery entrepreneurs’ usage of websites and social media. Italian, Spanish and “...
The luxury industry has changed with regard to luxury wine brands. Before they were focused on emplo...
Today, the wine business can benefit significantly from the advantages of online sales and the use o...
This thesis is intended to examine the general significance of the social networking site Instagram ...
Purpose – The purpose of this paper is to investigate the influence that social media usage has on t...
In the context of the Finnish wine market, the country-specific legislation on alcoholic products ma...
The social-media marketing tools, such as social networks, wine club and societal marketing strategi...
With the rapid adoption of social media by consumers, it is increasingly important for retailers to ...
Social media have not only changed the way in which organisations and their brands interact with cus...
The wine industry recognizes the increasingly relevant role of digital marketing as a valuable and a...
The wine industry recognizes the increasingly relevant role of digital marketing as a valuable and a...
Purpose – The purpose of this paper is to identify and discuss the web-marketing behavioral models a...
Purpose – The purpose of this paper is to address the visibility of luxury wine brands, in particula...
In the digital world, whether it is a novel product or a decade old wine, most products and brands h...
Over the last few years, many companies have integrated social media, and social networking sites in...
This study examines winery entrepreneurs’ usage of websites and social media. Italian, Spanish and “...
The luxury industry has changed with regard to luxury wine brands. Before they were focused on emplo...
Today, the wine business can benefit significantly from the advantages of online sales and the use o...
This thesis is intended to examine the general significance of the social networking site Instagram ...
Purpose – The purpose of this paper is to investigate the influence that social media usage has on t...
In the context of the Finnish wine market, the country-specific legislation on alcoholic products ma...
The social-media marketing tools, such as social networks, wine club and societal marketing strategi...
With the rapid adoption of social media by consumers, it is increasingly important for retailers to ...
