Add to ORKGThe purpose of this study is to identify the main aspects investigated in the study of customer loyalty regarding different dimensions and facets of loyalty. Analyzing the academic literature on this subject, we identified two main directions: (a) the approachings of loyalty on its dimensions (one, two or four dimensions); (b) the approachings of loyalty on its facets (effects). The main facets of loyalty are repatronage intentions, word-of-mouth intentions and buying frequency. Our approach is a theoretical one and we used documentary research. Identifying and analyzing the dimensions and facets of loyalty are important stages for any loyalty program that a company should implement, regardless of its field of activity
A Loyalty Programme, is the term most commonly used to summarise various Customer Relationship Manag...
Today's marketers are still faced with the challenge of winning loyal customers despite over 90 year...
Reflecting its importance to thc financial success of organisations, interest in consumer loyalty co...
In this paper we made an analysis of the loyalty in the auto market. We selected a sample from the r...
Customer loyalty - is a voluntary user solution for a long time to build relationships with the comp...
AbstractThe goal of this research is to develop and test a customer loyalty scale. The main tested h...
Brand Loyalty or Customer Loyalty? Brand Loyalty and Customer Loyalty are two concepts that have bee...
In the contemporary market context, characterized by increasing competition and a rapidly changing m...
This study revisits the dimensional structure of the brand loyalty construct. Following recent devel...
Šio straipsnio tyrimo objektu buvo pasirinktas paslaugų įmonių klientų lojalumas, kaip svarbus pasla...
Customer loyalty is viewed as the strengths of the relationship between an individual’s relative att...
In todayrsquos competitive world, customers are at the center of companiesrsquo attention. Customer ...
Customer loyalty is considered to be critically important to growth, profitability and sustainabilit...
This study examines the dimensional structure of the brand loyalty construct in the hotel industry c...
Nowadays, brands are companies’ most valuable assets, adding both economic and strategic value to it...
A Loyalty Programme, is the term most commonly used to summarise various Customer Relationship Manag...
Today's marketers are still faced with the challenge of winning loyal customers despite over 90 year...
Reflecting its importance to thc financial success of organisations, interest in consumer loyalty co...
In this paper we made an analysis of the loyalty in the auto market. We selected a sample from the r...
Customer loyalty - is a voluntary user solution for a long time to build relationships with the comp...
AbstractThe goal of this research is to develop and test a customer loyalty scale. The main tested h...
Brand Loyalty or Customer Loyalty? Brand Loyalty and Customer Loyalty are two concepts that have bee...
In the contemporary market context, characterized by increasing competition and a rapidly changing m...
This study revisits the dimensional structure of the brand loyalty construct. Following recent devel...
Šio straipsnio tyrimo objektu buvo pasirinktas paslaugų įmonių klientų lojalumas, kaip svarbus pasla...
Customer loyalty is viewed as the strengths of the relationship between an individual’s relative att...
In todayrsquos competitive world, customers are at the center of companiesrsquo attention. Customer ...
Customer loyalty is considered to be critically important to growth, profitability and sustainabilit...
This study examines the dimensional structure of the brand loyalty construct in the hotel industry c...
Nowadays, brands are companies’ most valuable assets, adding both economic and strategic value to it...
A Loyalty Programme, is the term most commonly used to summarise various Customer Relationship Manag...
Today's marketers are still faced with the challenge of winning loyal customers despite over 90 year...
Reflecting its importance to thc financial success of organisations, interest in consumer loyalty co...