BLOGS ARE THE ELEMENTS OF POLITICAL FIELD

The article analyzes the influence of blogosphere on the political process. The author studies political mechanisms of public policy-making through the activity of political blogs. The article also grounds the choice of the research tools and shows that the Internet is becoming, in contrast to the other media platforms, the territory of free self-expression.The article analyses and summarizes different communication theories and defines blogs’ role in a modern political and communication space.The application of modern Internet technologies and the development of other mass media encourage the formation of different representational images of political events.During the study different types of communicative interaction in different types of democracy are represented in the article, and as well the increase of Internet community role’s influence on the modern political process.Democratic reforms are inevitably linked with the increase of public political activity, where one of the forms of expression of one’s opinion is political blogging.In a modern political space one can note a new generation of consumers of media goods with skills, talents, interest and enthusiasm to use the opened opportunities of creating and transforming the continent. In the summary we point out that modern political process differs the appearance of new determinants of mass media development as well as the development of other communication facilities.DOI: http://dx.doi.org/10.12731/2218-7405-2013-10-44