Seaweed Market Share Analysis (Euchema cottonii) in The Village District Mallari Awangpone in Bone District.

This study used simple cluster sampling that divided into three (3) Groups: seaweed farmes (12 people), traders (2 persons), and a wholesalers (1 person). The results of this study showed that the market potential of seaweed a. cottonii was Rp. 158.400., Seaweed marketing channel model consists of two models namely, the first model consists of seaweed farmers, traders and wholesalers. White the second channel consists of seaweed farmers directly to wholesalers. Seaweed market share is still low compare to overall regency areas, with the value for Awangpone 0.91%, and Bone Regency of 0.11%Eucheuma cottonii is one of important seaweed trading commodity for industrial rawa materials domestically and export. This study aims to determine the market potential od seaweeded E. cottonii and its marketing channel model and market size at Malari Awangpone Village, Bone Regency. This study wass conducted from Marech and April 2010. Site slection is done deliberately by the consideration that the regions is the new regional effort to develop seaweed E. cottonii. This study used simple cluster sampling that divided into three (3) Groups: seaweed farmes (12 people), traders (2 persons), and a wholesalers (1 person). The results of this study showed that the market potential of seaweed a. cottonii was Rp. 158.400., Seaweed marketing channel model consists of two models namely, the first model consists of seaweed farmers, traders and wholesalers. White the second channel consists of seaweed farmers directly to wholesalers. Seaweed market share is still low compare to overall regency areas, with the value for Awangpone 0.91%, and Bone Regency of 0.11%