The Mediating Effect of Trust, Satisfaction and Commitment on The Relationship Between Service Quality and Customer Loyalty in Islamic Banking of Indonesia

Marketing concept is aiming more to concept of customers??? retention by growing loyalty attitude towards product and service offered by company. Marketing orientation change from focus in ???what we sell??? to ???what customers buy???, presumably is deliberation that company obligatory to watch over its connection with the customers. Zeithaml and Bitner (2000) ???marketing concept shifting from ???transaction marketing??? to ???relationship marketing???.\ud Researches while in this time are not enough for a consumer for permanent continue connection with institution service provider if only they felt satisfied. Consumer that felt satisfied not again enough, they only stop at the door and then will move when will find something that better. Therefore, in this research be would for to put into trust and commitment as key variable in relationship marketing and as mediating variable between service quality and customers loyalty