Exclusive (B -> rho l^+ l^-) decay and Polarized lepton pair forward--backward asymmetries

The polarized lepton pair forward-backward asymmetries in (B -> rho l^+ l^-) decay using a general, model independent form of the effective Hamiltonian is studied. The general expression for nine double-polarization forward-backward asymmetries are calculated. The study of the forward-backward asymmetries of the doubly-polarized lepton pair proves to be very useful tool in looking for new physics beyond the standard model