Improved Analysis of $B\to \pi e \nu$ from QCD Sum Rules on the Light-Cone

We present a new calculation of the B->pi form-factor f_+, relevant for the measurement of |V_{ub}| from semileptonic B->pi transitions, from QCD sum rules on the light-cone. The new element is the calculation of radiative corrections to next-to-leading twist-3 accuracy. We find that these contributions are factorizable at O(alpha_s), which lends additional support to the method of QCD sum rules on the light-cone. We obtain f_+(0) = 0.26\pm 0.06 \pm 0.05, where the first error accounts for the uncertainty in the input-parameters and the second is a guesstimate of the systematic uncertainty induced by the approximations inherent in the method. We also obtain a simple parametrization of the form-factor which is valid in the entire kinematical range of semileptonic decays and consistent with vector-meson dominance at large momentum-transfer