The EU sees itself as a beacon of LGBT-friendliness and seeks to promote these norms in its external relations. However, such identity claims and norm promotion are inherently political and should be critically examined as such. Taking a relational approach, this article conceptualises and examines the Othering processes within the EU enlargement to highlight the political nature of what is often described as a technocratic process. Through exploring the triangulation of the EU enlargement, Othering processes, and crises, it is argued that 1) the use of LGBT rights as a measure of Europeanness is based on a longer tradition of defining the EU’s symbolic boundaries, but that 2) it is in perceived moments of crisis that the EU redraws and str...