News coverage and attitudes on immigration: Public and commercial television news compared

Public and commercial news follow distinct logics. We evaluate this duality in television news coverage on immigration. First, by means of a large-scale content analysis of Flemish television news (N=1,630), we investigate whether immigration coverage diverges between both broadcasters. Results show that, despite an overall negativity bias and relative homogeneity between the broadcasters, commercial news contains slightly more sensational and tabloid characteristics than public news. The latter promotes a more balanced view of immigration. These differences are stable over time. Second, using cross-sectional and panel data, we assess whether a preference for public versus commercial news is associated with an attitudinal gap in anti-immigrant attitudes. Findings demonstrate that individuals who prefer commercial news are more negative toward immigrants. We suggest that differences in news content may explain this attitudinal gap. In light of the debate around ‘public value’ offered by public service media across Europe, we tentatively conclude that public broadcasters have the potential to foster tolerance and provide balanced information by prioritizing a normative view over a market logic. The linkage between news coverage and the gap in attitudes between commercial and public news viewers warrants close investigation in the future.status: publishe