Landscapes have a central position in many rural tourism destinations. They provide both assets and bounds for tourism development, and they indirectly provide the framework in which tourism is often envisaged as a regional development tool. However, the complexity of the interactions between landscapes and tourism has resulted in multiple and sometimes contrasting interpretations and research focuses dealing with landscape–tourism interactions. These contrasts have impeded constructive discussion, dynamism and progress in tourism landscape research in general. To manoeuvre in this complex and ‘chaotic’ field, we argue that a reinterpretation of the concept of geotourism provides a structured way forward. A focus on geotourism, although hig...