This paper analyzes, from a comparative point of view, the ethnic dimensions in both the (public) discourse and identity strategies of European converts to Islam. In order to highlight the very different conditions European neo-Muslims face when adopting an ethnicizing discourse and/or strategies, two divergent settings for study have been selected. We will present some data on Andalusia (Spain), where in the aftermath of Francoism, some Spanish neo-Muslims revitalized Andalusian ideas about the rootedness of Andalusia in Dar al Islam. These data will be compared with the case of Flanders (Belgium) in Northern Europe. Do we find similar ethnicizing strategies and discourses among both categories of European neo-Muslims? What are the limits ...