Add to ORKGConcurrent cognitive load has a devastating effect on consumer decision making. Implicit in the theorizing about cognitive load seems to be that this negative effect disappears when the load is removed. Three experiments explored whether cognitive load produces after-effects and showed that various types of prior cognitive load increase the subsequent impact of easily available information on brand choice (study 1), product similarity ratings (study 2), and the quantity of food consumed in a taste test (study 3). Information availability was manipulated by means of a salience manipulation (poster display in study 1 and position of product attribute in study 2), and an accessibility manipulation (study 3).status: publishe
Consumers are consistently exposed to brand names presented with brand claims and warnings, prior to...
Da~a from ~n experimental study situation suggest that increasing amounts o ~ Inform~tlon cau,se con...
The theory of ego depletion states that all acts of self-control draw on a common limited resource t...
Abstract of associated article: Psychologists and economists have examined the effect of cognitive l...
ABSTRACT Choice deferral due to information overload is an undesirable result of competitive environ...
There are only limited things that human brain can process at the same time, and people are adapted ...
Bombarded with marketing information every day, increasing consumers use easy-to-process information...
Psychologists and economists have examined the effect of cognitive load in a variety of situations f...
Large choice sets were believed to be beneficial for both marketers and consumers. However, the curr...
A meta-analysis of 117 experiments evaluated the effects of cognitive load on duration judgments. Co...
The issue of requiring marketers to disclose objective product performance information to their cust...
A meta-analysis of 117 experiments evaluated the effects of cognitive load on duration judgments. Co...
Previous research has demonstrated that an increasing selection of choice, although perceived as mor...
2013-07-15As communication capabilities improve, customers are able to learn about a company’s actio...
Every day, people both make decisions and regret decisions. Whether it is second-guessing a major li...
Consumers are consistently exposed to brand names presented with brand claims and warnings, prior to...
Da~a from ~n experimental study situation suggest that increasing amounts o ~ Inform~tlon cau,se con...
The theory of ego depletion states that all acts of self-control draw on a common limited resource t...
Abstract of associated article: Psychologists and economists have examined the effect of cognitive l...
ABSTRACT Choice deferral due to information overload is an undesirable result of competitive environ...
There are only limited things that human brain can process at the same time, and people are adapted ...
Bombarded with marketing information every day, increasing consumers use easy-to-process information...
Psychologists and economists have examined the effect of cognitive load in a variety of situations f...
Large choice sets were believed to be beneficial for both marketers and consumers. However, the curr...
A meta-analysis of 117 experiments evaluated the effects of cognitive load on duration judgments. Co...
The issue of requiring marketers to disclose objective product performance information to their cust...
A meta-analysis of 117 experiments evaluated the effects of cognitive load on duration judgments. Co...
Previous research has demonstrated that an increasing selection of choice, although perceived as mor...
2013-07-15As communication capabilities improve, customers are able to learn about a company’s actio...
Every day, people both make decisions and regret decisions. Whether it is second-guessing a major li...
Consumers are consistently exposed to brand names presented with brand claims and warnings, prior to...
Da~a from ~n experimental study situation suggest that increasing amounts o ~ Inform~tlon cau,se con...
The theory of ego depletion states that all acts of self-control draw on a common limited resource t...