While we have had wrinkling and web break models for a quarter century and the means for precision roller alignment for a half century, no consistent recommendations have been made as to allowable tolerances for roller misalignment. The lack of consistency is not so much due to variability of web properties or web machine specifics. Rather, it is mostly due to cultural reasons. The paper industry typically specifies what it could do rather than necessarily what it should do and is a fraction of one hair's breadth for dry end equipment. The converting industry, in contrast, is largely silent on the subject of alignment and thus leaves it to every individual involved to figure out or, more likely, guess at what needs to be done.This paper pro...