User experience (UX) has been defined in several ways. In general terms, it refers to everything that is individually encountered, perceived, or lived through. The literature on UX reports studies mostly focused on specific interaction events, which may have an impact on the user's emotions and feelings. This paper provides a reflection on how UX evolves over time. We performed a medium term study comparing four types of UX: Anticipated, Momentary, Episodic and Remembered (or Cumulative) experience. Anticipated UX refers to the period of time before first use, and focuses on the expectations a person has on the product, service or system. Momentary UX refers to any perceived change during the interaction in the very moment it occurs. Episod...