Pricing in Online Retailing: Understanding Drivers of Sales, Revenue, and Profit
- Künnen, Andrea
DOIAbstract
This dissertation analyzes topics related to price decisions in online retailing that are relevant for both managers and researchers
This dissertation analyzes topics related to price decisions in online retailing that are relevant for both managers and researchers
Managing business relationships is challenging. While research indicates that a significant part of ...
I use two datasets to test the relation between trading volume, the heterogeneity of beliefs and the...
This dissertation is primarily interested in finding out how marketing can play a more strategic rol...
This dissertation analyzes topics related to price decisions in online retailing that are relevant f...
The online retail environment is expanding, enhancing the possibilities for customers to shop online...
This dissertation contributes to the understanding of how base erosion and profit shifting (BEPS) ha...
[EN]It is proposed a deep research in order to contribute to the marketing and retailing literature ...
My dissertation comprises of three essays that theoretically and empirically investigate the marketi...
Mobile commerce (m-commerce) has experienced rapid growth in recent years, gaining importance in bot...
Challenges of mass customization has increase dependence upon supplier, disruptions from suppliers h...
Online retailing is lacking the opportunity to touch and try tangible products before purchase. Thus...
Many Internet service companies such as providers of two-sided markets, social networks, or online g...
Every model of the consumer purchase journey includes an evaluation phase, during which consumers se...
Online auctions create reputation mechanisms to give users information about the reputation of their...
The epoch-making and ever faster technological progress provokes disruptive changes and poses pivota...
Managing business relationships is challenging. While research indicates that a significant part of ...
I use two datasets to test the relation between trading volume, the heterogeneity of beliefs and the...
This dissertation is primarily interested in finding out how marketing can play a more strategic rol...
This dissertation analyzes topics related to price decisions in online retailing that are relevant f...
The online retail environment is expanding, enhancing the possibilities for customers to shop online...
This dissertation contributes to the understanding of how base erosion and profit shifting (BEPS) ha...
[EN]It is proposed a deep research in order to contribute to the marketing and retailing literature ...
My dissertation comprises of three essays that theoretically and empirically investigate the marketi...
Mobile commerce (m-commerce) has experienced rapid growth in recent years, gaining importance in bot...
Challenges of mass customization has increase dependence upon supplier, disruptions from suppliers h...
Online retailing is lacking the opportunity to touch and try tangible products before purchase. Thus...
Many Internet service companies such as providers of two-sided markets, social networks, or online g...
Every model of the consumer purchase journey includes an evaluation phase, during which consumers se...
Online auctions create reputation mechanisms to give users information about the reputation of their...
The epoch-making and ever faster technological progress provokes disruptive changes and poses pivota...
Managing business relationships is challenging. While research indicates that a significant part of ...
I use two datasets to test the relation between trading volume, the heterogeneity of beliefs and the...
This dissertation is primarily interested in finding out how marketing can play a more strategic rol...
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