A Proposed Framework of Innovation Management for Disruptive Technology – The Case of Bluetooth Low Energy Technology

Companies commonly focus on reducing operation cost and increasing sales to gain more profit. In order to do those, innovation can be considered as a key for success in recent decade. Moreover, the introduction of disruptive technologies with various advantages has grasped much attention from public. Hence, the combination between innovation and disruptive technology is expected to bring companies tremendous benefits when competing with others. Nevertheless, this complex combination poses a major burden for managers in companies on how to manage and gain the most out of it. Acknowledging the above issue, the objective of my paper is to develop my own framework for managing innovation process in the context of disruptive technology. This framework will be formed by different concepts about innovation process management, disruptive technology and the integration of market pull, technology push and corporate interest theories. The proposed model will provide not only a holistic view but also a detailed guideline that companies could use to manage the innovation projects from the very beginning to the end. In more particular, my study aims to answer the following research questions to achieve the objective of the paper. The theoretical background questions are: What is disruptive technology? What are key aspects in innovation management theory? And the main research questions are: What is the proposed framework of innovation management for disruptive technology? Whether this proposal matches with the real activities happen in innovation process management for disruptive technology? The proposed model is conducted in the case company. The outcome verifies that the proposed model matches all activities carried out during the whole innovation project of the case company. Therefore, the proposed framework is able to be used in the real business world. Moreover, the study also reveals new insights and lessons for managers and directors who would like to use the framework as a managerial guideline in innovation projects in the context of disruptive technology in the future. Despite remarkable achievements, there are still some limitations in terms of validity and reliability in the study, which are expected to be further improved by future research