Add to ORKGThe motivation for the work is to see if marketing personas can be created with an educational Program Finder using machine learning. The research questions for the master’s thesis are “By using machine learning to process user behaviour, will the marketing personas improve in quality?” and “Can marketing and sales benefit from machine learning made personas?”. With the first research question, the thesis uses existing marketing personas created by Aalto University Executive Education and references them with the marketing personas created with machine learning. The second research question is answered by conducting three end-user interviews. The end-users all had marketing and sales working context and were chosen from Aalto University Exe...
The aim for this research was to describe practices for knowledge management and learning processes ...
Gamification, commonly defined as game-like mechanics into an existing service, has risen as a trend...
Nowadays employee training is more important than before, and knowledge work has become more signifi...
The motivation for the work is to see if marketing personas can be created with an educational Progr...
The industry has gone through multiple revolutions as a result of advancements in technology. Now, i...
This independent research report describes the goal, process, and benefit of AI-driven marketing. It...
Owing to the Machine Learning spread, in particular the Econometric modelling progress, marketers ar...
Problem: Although AI tools have come to facilitate and influence digital marketing in several ways, ...
As during the last decade, the use of learning management systems (LMS’s) as course platforms became...
The research revolves around the use of artificial intelligence (AI) in the analysis of social style...
With the increase of social media users, marketing through social media channels is becoming more an...
In!recent years, machine!learning has developed to the!extent that it can be utilized and implemente...
Markaðssetning er allt í kringum okkur. Oftast er þetta ekki eitthvað sem við endilega tökum eftir, ...
Due to the rapidly increasing amounts of information on the Internet, providing users with relevant ...
Much of the reported work on personas suffers from the lack of empirical evidence. To address this i...
The aim for this research was to describe practices for knowledge management and learning processes ...
Gamification, commonly defined as game-like mechanics into an existing service, has risen as a trend...
Nowadays employee training is more important than before, and knowledge work has become more signifi...
The motivation for the work is to see if marketing personas can be created with an educational Progr...
The industry has gone through multiple revolutions as a result of advancements in technology. Now, i...
This independent research report describes the goal, process, and benefit of AI-driven marketing. It...
Owing to the Machine Learning spread, in particular the Econometric modelling progress, marketers ar...
Problem: Although AI tools have come to facilitate and influence digital marketing in several ways, ...
As during the last decade, the use of learning management systems (LMS’s) as course platforms became...
The research revolves around the use of artificial intelligence (AI) in the analysis of social style...
With the increase of social media users, marketing through social media channels is becoming more an...
In!recent years, machine!learning has developed to the!extent that it can be utilized and implemente...
Markaðssetning er allt í kringum okkur. Oftast er þetta ekki eitthvað sem við endilega tökum eftir, ...
Due to the rapidly increasing amounts of information on the Internet, providing users with relevant ...
Much of the reported work on personas suffers from the lack of empirical evidence. To address this i...
The aim for this research was to describe practices for knowledge management and learning processes ...
Gamification, commonly defined as game-like mechanics into an existing service, has risen as a trend...
Nowadays employee training is more important than before, and knowledge work has become more signifi...