La motivación organizacional, herramienta de mejora continua. Un diagnóstico de la situación actúa del área de Producción de Crear Impresión Offset Digital SAS.

El principal objetivo de la investigación es resaltar la importancia de la motivación como base fundamental dentro de una organización para mejorar el desempeño de los colaboradores y así mismo lograr los objetivos organizacionales. El principal objetivo sustentar la falta de motivación en la planta de producción de la empresa Crear impresión Offset Digital S.A.S constituida legalmente desde el años 2006 registrada ante la Cámara de Comercio, compuesta por 20 empleados de los cuales 9 hacen parte del departamento de producción, que es nuestro enfoque de estudio, al presentar un nivel considerable de desmotivación. Esta organización cuenta con 12 años de experiencia en el mercado, trayectoria mediante la cual ha logrado posesionarse dentro del mismo con clientes muy representativos que le han permitido fortalecerse como proveedor, entre ellos (Claro-Telmex, Productos Roche, Banco Agrario y Banco BBVA, entre otros). Cuenta con personal de confianza que le permite tener estabilidad en su mano de obra, sin embargo al catalogarse como una pequeña empresa por su número de empleados, la alta gerencia deja de lado la importancia de motivarlos para mejorar su rendimiento. Al ser una empresa pequeña, no genera la necesidad en la alta gerencia de invertir en motivación al personal, donde se evidencie que la relación entre empleador y empleado no es únicamente salarial si no que además es importante su bienestar y desarrollo personal. La empresa tiene empleados muy antiguos, situación que permite tergiversar el verdadero valor de la motivación, porque se confunde el empoderamiento con el supuesto de bienestar, lo que hace que se convierta en el campo preciso a estudiar para brindar herramientas estructuradas y comparables que justifiquen la necesidad de implementar la motivación organizacional sin que se tenga en cuenta el número de empleados con el que cuente la empresa.The main objective of our research is to highlight the importance of motivation as a fundamental basis within an organization, to improve the performance of the collaborators and achieve the organizational objectives. We have as main objective to support the lack of motivation in the production departament of the company to Crear Impresión Offset Digital S.A. S, constituted legally since the years 2006 registered in the chamber of commerce, composed by 20 employees of which 10 make Part of the production department, which is our focus of study, by presenting a considerable level of demotivation. This organization has 12 years of experience in the market, trajectory that has allowed take within it, with very representative clients that have allowed it to strengthen as supplier, among them (Claro-Telmex, Products Roche, Agrario Bank and BBVA Bank, among others) has trusted staff that allows you to have stability in your workforce, however by cataloguing as a small company by its number of employees, the high management leaves out the importance of motivating them to improve their Performance. Being a company with "few" employees, does not generate need in management to invest in a project of motivation, which allows them to feel that the type of relationship that exists between them (employer-employee) is only salary or the need to generate an income, instead of generating a satisfaction by achieving the organizational goals in a mutual way. The company has very old employees, which allows to distort the true value of motivation, because it is confused with empowerment, which makes it become the precise field work to study to provide tools while structured and compared to justify the need to implement organizational motivation without taking into account the number of employees with whom the company counts. Currently there is a cooling of the working environment due to different factors among which it is highlighted; The economic crisis that crosses the country and the scourge of venezuelan migration to our country, specific reasons that make senior management decide to reduce staff and hire a cheaper workforce, generating staff demotivation and reduction in good performance of your work, generating repetitive and constant mistakes. We seek, to determine the level of the current intrinsic motivation of the production plant of this company, by means of a model of measurement previously designed by our team of work, with which it is intended to expose the importance of maintaining a personal motivated. The companies that motivate their employees are stable and recognized by their personnel, this is fundamental basis to achieve their own objectives and work in a didactic and friendly way, allowing to benefit all those who are part of that team. The organizational motivation is not an expense, it is a social responsibility, in the midst of a globalized world where only sees the human being as a tool of work and that day after day is replaced by the machines