EMPOWERING TRADITIONAL MARKET’S SELLERS BY THE HELP OF LOCAL INSTITUTIONS ROLE IN MALANG CITY

Abstract Traditional market is supporting economic sector with its important role for majority of Indonesian society. Many of them are higly dependent to commercial activities in traditional markets. Lots of commercial activities inside traditional markets are able to generate income for their local economy along with ability to absorb significant amount of job seekers. The purpose of this research are: 1. To describe the image of traditional market’s seller at Malang city, 2. To explain a harmonious cooperation between traditional market’s seller with their local institution at Malang city. This research is held in Malang city of East Java Province by using survey type of research. Total population is 450 sellers from some traditional markets with 80 sellers which proven qualified for sample population. Research data is collected from questionnaire, observation and documentation activities. After its data collection by questionnaire the writer take the next step to analyze the data by qualitative method to explain the image of traditional market’s seller in traditional market at Malang city in relation to eligibility level, market’s aspect, financial’s aspect, economy aspect, or environmental aspect. The result from this research will be treated as a basis or foundation for developing skills or abilities from the sellers in any traditional market by conducting on going socialization, counselling and assistance. Keywords: traditional market’s sellers, local institutio