This PhD thesis comprises three research papers that contribute to the literature on market efficiency. All papers cover some aspects of the arbitrage process. The first paper, titled "A Name That Rings a Bell: Spillover Effects in Companies with Similar Names", documents irrational spillover effects in equity markets due to similarities in company names. It shows that investors' confusion of company names is a source of uninformed demand shocks that drive prices away from their fundamental levels. These price deviations are the first aspect of the arbitrage process. The second paper, titled "Do Short Sellers Exploit Stock Mispricing Smartly?", demonstrates that market participants who engage in short selling identify and exploit market an...