Add to ORKGIn contrast to the assumption that marketers’ product longevity claims (e.g., “Product X lasts 4 years”) are exaggerated, we identify a condition where consumers infer these numerical benchmarks to be conservative. Specifically, when repurchase cues are present, consumers assume marketers have strategically selected a conservative benchmark to hasten product replacement
W hen consumers sign contracts, expectations about future usage of the product or service matter. Fo...
In determining the durability of its product a firm faces a trade off. Performing a policy of planne...
When considering the purchase of a new product, will consumers be more likely to make the purchase i...
In contrast to the assumption that marketers’ product longevity claims (e.g., “Product X lasts 4 yea...
Consumers’ expectations about product lifetimes have an influence on the actual lifetimes. Promoting...
\u27You get what you pay for\u27 is an adage that suffers under scrutiny. Past research on the relat...
National audienceWhen the product wears out prematurely for technical reasons, the negative reaction...
This dissertation examines consumer valuations of product attributes while they pursue two goals, (1...
Consumers prefer products that deliver benefits for a longer time. For instance, caffeinated drinks ...
Although marketers are increasingly asked to manage brands for the long-term, it is difficult to do ...
This study develops a probabilistic model of brand choice that captures dynamic preferences and loya...
In most frequently purchased, branded product markets, the consumer has little to choose from in ter...
Telling people that a consumer claim is false can make them misremember it as true. In two experimen...
Long-lasting electronic products contribute to a sustainable society; however, both expected and act...
In a large empirical study, the authors find that older consumers, who constitute an important marke...
W hen consumers sign contracts, expectations about future usage of the product or service matter. Fo...
In determining the durability of its product a firm faces a trade off. Performing a policy of planne...
When considering the purchase of a new product, will consumers be more likely to make the purchase i...
In contrast to the assumption that marketers’ product longevity claims (e.g., “Product X lasts 4 yea...
Consumers’ expectations about product lifetimes have an influence on the actual lifetimes. Promoting...
\u27You get what you pay for\u27 is an adage that suffers under scrutiny. Past research on the relat...
National audienceWhen the product wears out prematurely for technical reasons, the negative reaction...
This dissertation examines consumer valuations of product attributes while they pursue two goals, (1...
Consumers prefer products that deliver benefits for a longer time. For instance, caffeinated drinks ...
Although marketers are increasingly asked to manage brands for the long-term, it is difficult to do ...
This study develops a probabilistic model of brand choice that captures dynamic preferences and loya...
In most frequently purchased, branded product markets, the consumer has little to choose from in ter...
Telling people that a consumer claim is false can make them misremember it as true. In two experimen...
Long-lasting electronic products contribute to a sustainable society; however, both expected and act...
In a large empirical study, the authors find that older consumers, who constitute an important marke...
W hen consumers sign contracts, expectations about future usage of the product or service matter. Fo...
In determining the durability of its product a firm faces a trade off. Performing a policy of planne...
When considering the purchase of a new product, will consumers be more likely to make the purchase i...