Add to ORKGSocial media open up new possibilities for firms to exploit information from various external sources. Does this information help firms to become more innovative? Combining firm-level survey data with information from firms' Facebook pages, we study the role that firms' and users' activities on Facebook play in the innovation process. We find that firms' adoption of a Facebook page as well as feedback from users are positively and significantly related to product innovations. Analysis of the content of Facebook posts and comments reveals that firms are more likely to introduce product innovations if they actively ask for feedback, while only negative user comments are positively and significantly related to innovation success. These results...
Despite the increasing attention paid to the business value of social media, it is still not clear h...
The feedback and input of users have been an important part of product innovation in recent years. U...
Despite the increasing attention paid to the business value of social media, it is still not clear h...
Social media open up new possibilities for firms to exploit information from various external source...
Social media open up new possibilities for firms to exploit information from various external source...
Social media open up new possibilities for firms to exploit information from various external source...
Social media open up new possibilities for firms to exploit information from various external source...
Social media open up new possibilities for firms to exploit information from various external source...
With firms' increasing use of social media platforms, such as online user innovation communities (OU...
This study sought to identify approaches for organic growth through consumer engagement and features...
PolyU Library Call No.: [THS] LG51 .H577P LMS 2015 Lamxii , 148 pagesWith its growing popularity and...
Despite the increasing attention paid to the business value of social media, it is still not clear h...
This study theorizes and empirically examines how firms’ social media efforts—in terms of intensity,...
Social media are new terrain in the marking and promotional world and it can be difficult for new co...
Social media are privileged vehicles to generate rich data created with unprecedented multi-faceted ...
Despite the increasing attention paid to the business value of social media, it is still not clear h...
The feedback and input of users have been an important part of product innovation in recent years. U...
Despite the increasing attention paid to the business value of social media, it is still not clear h...
Social media open up new possibilities for firms to exploit information from various external source...
Social media open up new possibilities for firms to exploit information from various external source...
Social media open up new possibilities for firms to exploit information from various external source...
Social media open up new possibilities for firms to exploit information from various external source...
Social media open up new possibilities for firms to exploit information from various external source...
With firms' increasing use of social media platforms, such as online user innovation communities (OU...
This study sought to identify approaches for organic growth through consumer engagement and features...
PolyU Library Call No.: [THS] LG51 .H577P LMS 2015 Lamxii , 148 pagesWith its growing popularity and...
Despite the increasing attention paid to the business value of social media, it is still not clear h...
This study theorizes and empirically examines how firms’ social media efforts—in terms of intensity,...
Social media are new terrain in the marking and promotional world and it can be difficult for new co...
Social media are privileged vehicles to generate rich data created with unprecedented multi-faceted ...
Despite the increasing attention paid to the business value of social media, it is still not clear h...
The feedback and input of users have been an important part of product innovation in recent years. U...
Despite the increasing attention paid to the business value of social media, it is still not clear h...