Add to ORKGNot AvailableThe present study was conducted during 2013 in purposively selected mandals of Srikakulam district of Andhra Pradesh in order to know the characteristics of rural women in terms of their socio-economic and psychological attributes with a sample size of 120 rural women entrepreneurs selected by simple random sampling. The results of the study revealed that majority of the respondents were middle aged, possessing secondary education, previous experience related to present business, medium level of scientific orientation, economic motivation, achievement motivation, managerial ability, risk preference, high level of self-reliance, favourable attitude towards self-employment, attended more than one training and make joint decisions...