Dynamic personalisation of media content

Dynamic personalization of media content is the latest challenge for media content producers and distributors. The idea is to adapt in near real time the content of a video stream to the viewer's profile. This concept encompasses any type of context-awareness customisation, expressed preferences and viewer profiling. To achieve this goal we propose a multi tier framework composed of a content production tier, a content distribution tier and a content consumption tier, representing producers, distributors and viewers, plus an artefact brokerage tier, implemented as an agent-based e brokerage platform, to support the dynamic selection of the content to be inserted in the video stream of each viewer. © 2011 IEEE