Add to ORKGThe article examines how the existence of a retailer owned brand, private label, affects the price setting of a national brand. We find that potential for a private label introduction may lead to price concessions from the national brand producer, but that actual private label introduction as such may very well lead to higher retail prices on national brands. We argue that this may have important implications for the interpretation of empirical results and the policy towards national brands
The evolution of private labels (PLs) can be understood in terms of a strategy adopted by the retail...
The growing sales of private labels (PLs) pose significant challenges for national brands (NBs) arou...
This paper provides an analytical framework of retailer-manufacturer interaction that focuses on ret...
The article examines how the existence of a retailer owned brand, private label, affects the price s...
The article examines how the existence of a retailer owned brand, private label, aspects the price s...
We study the price response of national brands to the development of private labels. We use monthly ...
In this paper I use a unique and rich data set on prices and promotions from major US supermarkets t...
This article examines (i) how retailers position private label products, (ii) why private labels are...
In the beginning, the retail industry’s target was to offer low prices to consumers thanks to large ...
We investigate the impacts of Private Label (PL) introduction on prices and market shares of nationa...
This paper considers retailers' pricing strategies when they sell both nationally-advertised brands ...
This article focus on the question that whether private labels are competing along with their retail...
Private labels have witnessed considerable growth in grocery retailing. While existing academic stud...
The evolution of private labels (PLs) can be understood in terms of a strategy adopted by the retail...
Recent research in marketing has focused on cross-category variation in the market share of private ...
The evolution of private labels (PLs) can be understood in terms of a strategy adopted by the retail...
The growing sales of private labels (PLs) pose significant challenges for national brands (NBs) arou...
This paper provides an analytical framework of retailer-manufacturer interaction that focuses on ret...
The article examines how the existence of a retailer owned brand, private label, affects the price s...
The article examines how the existence of a retailer owned brand, private label, aspects the price s...
We study the price response of national brands to the development of private labels. We use monthly ...
In this paper I use a unique and rich data set on prices and promotions from major US supermarkets t...
This article examines (i) how retailers position private label products, (ii) why private labels are...
In the beginning, the retail industry’s target was to offer low prices to consumers thanks to large ...
We investigate the impacts of Private Label (PL) introduction on prices and market shares of nationa...
This paper considers retailers' pricing strategies when they sell both nationally-advertised brands ...
This article focus on the question that whether private labels are competing along with their retail...
Private labels have witnessed considerable growth in grocery retailing. While existing academic stud...
The evolution of private labels (PLs) can be understood in terms of a strategy adopted by the retail...
Recent research in marketing has focused on cross-category variation in the market share of private ...
The evolution of private labels (PLs) can be understood in terms of a strategy adopted by the retail...
The growing sales of private labels (PLs) pose significant challenges for national brands (NBs) arou...
This paper provides an analytical framework of retailer-manufacturer interaction that focuses on ret...