International audienceIn the first part of this paper we will work out a close and so far not yet noticed correspondence between the swampland approach in quantum gravity and geometric flow equations in general relativity, most notably the Ricci flow. We conjecture that following the gradient flow towards a fixed point, which is at infinite distance in the space of background metrics, is accompanied by an infinite tower of states in quantum gravity. In case of the Ricci flow, this conjecture is in accordance with the generalized distance and AdS distance conjectures, which were recently discussed in the literature, but it should also hold for more general background spaces. We argue that the entropy functionals of gradient flows provide a u...