A Comparison of Political Rhetoric of the Presidents of SDP from 2000 to 2019

U ovom diplomskom radu promatra se politička retorika trojice predsjednika Socijaldemokratske partije Hrvatske, Ivice Račana, Zorana Milanovića i Davora Bernardića. Analiziraju se njihovi retorički stilovi, atraktivnost njihovih govora i istupa te se međusobno uspoređuju. Cilj ovoga istraživanja bio je ustvrditi način na koji komuniciraju s biračima i drugim političarima i kako se svojim retoričkim umijećem prezentiraju u javnosti te usporediti njihove retoričke stilove. Metodom analize diskursa utvrđeno je kako Zoran Milanović koristi ekskluzivan govor, dok Račan i Bernardić više koriste inkluzivan, demokratski govor u svojim obraćanjima. Potvrđeno je i da je Zoran Milanović uvjerljiviji u prenošenju poruka biračima od ostale dvojice analiziranih predsjednika te da je njegova retorika iz više razloga atraktivnija i više angažira slušatelja.This thesis examines the political rhetoric style of the three presidents of the Social Democratic Party of Croatia, Ivica Račan, Zoran Milanović and Davor Bernardić. Their rhetorical styles, the attractiveness of their speeches and their statements are analyzed and compared. The aim of this research was to identify how they interact with voters and other politicians, how they present their rhetorical skills to the public and to compare their rhetorical styles. By discourse analysis method it was found that that Zoran Milanović used exclusive speech, while Račan and Bernardić used inclusive, democratic speech more in their statements. It has also been confirmed that Zoran Milanović is more convincing in conveying messages to voters than the other two analyzed presidents and that his rhetoric is more appealing and engages the listener more