Audio Visual Media in Breast Feeding Health Education Related to Knowledge and Attitude of Lactation Women

The problem of breastfeeding is become main concern in the word. Some mothers didn’t breastfeed exclusively because they was lack of knowledge regarding the benefit of breast milk for the baby and the method to breastfeed properly. Knowledge can be increased and give influence in attitude to change the behavior through health education. Health education based on the audio visual more effectively rather than using of an audio or visual. This study aims to compare the effectiveness of health education methods using a video and conventional method (leaflet and explanation). The study method is quasy experiment, pre and post test design. The number of 40 pregnant women was involved in this study. They were primigravida and in trimester three of pregnancy. The subject was divided to be control and intervention group randomly. Intervention group (20 women) was given health education using audio visual media. The control group was explained using a leaflet. Twenty questions regarding the benefit of breast milk and the methods of breastfeeding were used in pre and post test. Shapiro Wilk was used to analyze data distribution. The data was not normally distributed, then Mann-Whitney test was performed. The research revealed that there was a significant differences in the level of knowledge between intervention and control group (p=0.007). There was also a significant difference in the attitude of mother toward breastfeeding in the both groups (0.001). In conclusion, health education using a audio visual media was more effectively in increasing the knowledge and attitude of breastfeeding mothers