Factors Related to use of Communication Media Spectrum Communication Network Dissemination in Multi Channel

This study aims to analyze the factors associated with the use of communication media in multi-channel dissemination. This research is using correlational description. In this research, respondents were selected by census. Primary data was collected through interviews using a questionnaire. The research was conducted in the village Setanggor Central Lombok. Data analysis was performed using descriptive statistical analysis, the relationship between variables using Pearson correlation analysis and Spearman Rank. The results of this study indicate that (1) the factors associated with the utilization of communication media is characteristic of farmers, environmental factors, communication networks and application of agricultural innovations, (2) Farmers most common use of interpersonal communication was related to information about rice cultivation technology